Recent Internet Marketing Articles for Sept 13, 2011, Annotated Links
Dr. Ralph F. Wilson , Web Marketing Today – Sep 13, 2011
Here are annotated links to a few recent Internet marketing articles and resources I found this week that might interest you.
Jakob Nielsen, How Long Do Users Stay on Web Pages? Alertbox, 12 Sept 2011. Users often leave Web pages in 10–20 seconds, but pages with a clear value proposition can hold people’s attention for much longer because visit-durations follow a negative Weibull distribution.
Siddharth Shah, Cost Per Like Campaigns On Facebook: The CTR, Conversion Rate, Reach Tradeoff, Search Engine Land, 9 Sept 2011. Excellent graphic and discussion of the value of Facebook fan acquisition campaigns.
Heidi Cohen, What’s Your Social Media Marketing IQ? ClickZ, 6 Sept 2011. Offers a checklist of questions to make sure you have your social media marketing bases covered. Questions are on: listening, guidelines, goals, management, strategies, content, budget, and metrics.
Jessica Richards, The Media Planner’s Guide to Email Planning, ClickZ, 6 Sept 2011. Explains the basics of setting up an e-mail program.
Pamela Vaughan, 10 Helpful Uses of RSS Feeds for Marketing, Inbound Internet Marketing Blog, 8 Sept 2011. RSS feeds in your industry can help brainstorm blogging ideas, monitor mentions of your company, identify appropriate LinkedIn questions, etc.
Jeanne Hopkins, 9 B2B Mobile Marketing Mistakes to Avoid, Inbound Internet Marketing Blog, 7 Sept 2011. Recounts typical mobile marketing mistakes, such as treating mobile users like PC users, being unaware of mobile device limitations, etc.
Jeanne Hopkins, 9 Amazing Mobile Marketing Statistics Every Marketer Should Know, Inbound Internet Marketing Blog, 6 Sept 2011. Mobile stats related to rate of growth, number of global cell phone users, mobile search action, mobile coupon returns, etc.
Austin McCraw, Hidden Friction: The 7 Silent Killers of Conversion, Marketing Experiments Blog, 15 Aug 2011. Hidden “friction” that can slow or stop a conversion can include misguided eye-path, underemphasized calls-to-action, etc.
Daniel Burstein, Copywriting: Long copy vs. short copy matrix, Marketing Experiments Blog, 26 Aug 2011. Graphic and discussion show when long copy is better than short copy, and vice versa.
Gary Stein, This Is Why You Have No Friends, ClickZ, 9 Sept 2011. Explains the importance of getting a lot of “friends” and how to do it.
Cathy Halligan, 5 Ways to Generate Content in B2B, ClickZ, 9 Sept 2011. Content creation tips include reviews and QA, ask, request testimonials, reference, feedback, do a historical blast.
Todd Nemet, Tricks For Taming Keywords With Regular Expressions, Search Engine Land, 8 Sept 2011. Explains how to use a programming methods called ‘Regular Expressions’ to extract keywords from Google Analytics, Google finance, addresses.
Ken McGaffin, Effortless link building, Wordtracker blog, 1 Sept 2011. Explains how to get links from authors of news articles, and Tnooz.com.
Byryan Eisenberg, Conversions: Whose Job Is It Anyway? ClickZ, 9 Sept 2011. Explains why someone in a company needs to “own” getting conversions.
Rick DeJarnette, Why Canonicalization Matters From A Linking Perspective, Search Engine Land, 6 Sept 2011. Explains what canonicalization is and why you need to use a 301 permanent redirect to transfer PageRank value.
Ross Kramer, Triggered Email Messaging in Five Easy Steps, Chief Marketer, 6 Sept 2011. Explains: (1) make it a series, (2) be specific, (3) set it, don’t forget it, (4) test the timing, and (5) ask for e-mail addresses.
Johnathan Poston, 5 Must Do Holiday-Prep Steps for E-retailers, FastPivot, 5 Sept 2011. Getting ready includes: a site load test, inventory ordering schedules, design and schedule gift messages, prepare customer service, and develop mobile and social media strategies.
Articles for this section are selected by Dr. Wilson on the basis of their appeal to small and medium businesses. He especially looks for articles with a how-to bent.
