How to leverage the cyberspace for your business purposes? Let us rally round you in discovering the most excellent solutions! E-investing, e-marketing, e-commerce – whatever direction you choose, we are yours to do your service!
sjordan | May 18th, 2012 | in Beacon Team, Branding, Creative Design, Managing Web Content, Web Marketing So my first week at Beacon Technologies is coming to a close, and I have not been scared off yet! Everyone is very nice and welcoming at this company. I look forward to working with the Beacon team [...]
Dr. Ralph F. Wilson , Web Marketing Today – May 15, 2012 A user-friendly website can increase conversions, such as newsletter signups, service quotes, or product sales. However, the process of making a website more usable is non-intuitive. It often involves fully understanding what a consumer sees. We spoke recently with an expert on website [...]
Jeff Sexton – May 15, 2012 Lead generation sites are different than ecommerce sites. They usually sell services rather than products. The services are typically “considered purchases,” involving more research than most consumer products. And the buying-shopping-consideration cycle of a prospect is often far longer than typical ecommerce products. All of those factors affect what [...]
Christine Churchill , KeyRelevance – May 15, 2012 If you’ve been running a pay-per-click advertising campaign for a while, you have probably achieved a level of performance that is providing a profitable return on ad spend — “ROAS.” The next step to getting the most from PPC advertising is maximizing the percentage of time in [...]
Carolyn Nye , USAData – May 8, 2012 Triggered emails are sent automatically, following from actions taken by website visitors. Triggered emails typically have the highest open rates and response rates. They are a crucial element in a website’s overall marketing strategy. Commercial websites can use a variety of triggered emails to accomplish different website [...]
Dr. Ralph F. Wilson , Web Marketing Today – May 8, 2012 Businesses are accustomed to generating traffic to their websites by advertising on Google AdWords. Those ads contain links that searchers click on, landing them on the advertisers’ websites. But advertisers can also insert phone numbers in their AdWords ads, allowing searchers to call [...]
Jeff Pickle | May 4th, 2012 | in Google Analytics, Search Engine Optimization You’d be surprised that you have been looking at your search queries in Google Webmaster Tools and not been aware that many of the queries were for image search instead of the web. In the past, I’ve gone to Webmaster Tools to [...]
Heather Showstead | May 2nd, 2012 | in Beacon Events, Email Marketing, Web Marketing I was fortunate enough to attend the 2012 Bronto Summit in Chapel Hill earlier this month with Rick Boccard, one of Beacon’s Account Executives. Bronto is an innovative email service provider that I have worked with since 2008. Although I am [...]
Stephanie Baubie | May 2nd, 2012 | in Google Analytics, Social Media Marketing, Web Marketing A short time ago, YouTube urged us to “Broadcast Yourself”. Well, they don’t have to tell us anymore. Consider that 4 Billion videos are viewed every day.* With all that content being uploaded and viewed, our video habits on YouTube [...]
Stephanie Baubie | May 2nd, 2012 | in Google Analytics, Social Media Marketing, Web Marketing Now that we have been practicing for some time, we are aware of good (and, bad) ways to employ social media. Opinions will vary about the “best of the best”. That is the beauty of the web, it always changes. [...]
