E-investing

May 18, 2012 · by Practical eCommerce Staff To give keywords a voice, simply place them on a website. Cramming all the keywords onto a single glossary page will make each keyword whisper so softly as to be inaudible to search engines. But placing a single keyword at the beginning of the title tag for [...]

All major social networks provide merchants with the capability to incorporate social sharing buttons that allow visitors to share content. The process of embedding these buttons is simple, can be done in a matter of minutes, and requires only a basic understanding of HTML. Below are steps required to quickly and easily install buttons from [...]

May 17, 2012 · by Practical eCommerce Staff The default sort preference for your landing pages can have a big impact on average order value and conversion rates. Increased revenue due to the higher average order value often compensates for the lower conversion rate – conduct conversion tests on your own website to find the [...]

May 16, 2012 · by Practical eCommerce Staff If a campaign that had been performing well enters a slump, gather the information necessary to make a good decision, and be willing to make any changes necessary. If a favorite ad is not making enough conversions to break even, cut it and move on. Rapid response [...]

May 15, 2012 · by Practical eCommerce Staff Pay-per-click ads need to set realistic expectations so that when a user clicks there are no surprises. One popular tactic is to actually include a price in the PPC ad. This way shoppers know how much the product costs, and will presumably click only when they have [...]

May 14, 2012 · by Practical eCommerce Staff Rather than printing a catalog, merchants can join a group catalog app — which includes products from many different merchants — to get access to a massive stream of new shopping traffic for a fraction of the cost. This brings an important new stream of high quality [...]

May 11, 2012 · by Practical eCommerce Staff Even though promotions should run for a limited period, it’s best to give users a few days to see and claim an offer. This also provides time for the offer to spread via word-of-mouth through users’ News Feeds. Time the release of your promotion to match your [...]

May 10, 2012 · by Practical eCommerce Staff Regardless of whether you offer products through an exclusive Twitter account, include calls to action in your tweets. If someone is interested in a particular product, he or she would presumably click the link associated with the tweet — assuming one is provided — but that is [...]

May 09, 2012 · by Kerry Murdock Drop shipping is the process of selling an item that is then shipped by a manufacturer or wholesaler. Many ecommerce merchants utilize drop shipping, at least in part, to reduce inventory costs and to expand their product offerings. But drop shipping can be complicated, too. We explore the [...]

May 09, 2012 · by Practical eCommerce Staff Make sure there is a written agreement between you and your developer before the developer starts the work. This seems basic, but many people are so excited about getting their websites started that they may just rely on a quote. It is important because the parties may [...]