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The Affiliate Ball, taking place during Affiliate Summit East 2012 in New York City, has announced some details about the upcoming event. The networking event is being called Neverblue Presents The Affiliate Ball, as Neverblue has been secured as the title sponsor. The Affiliate Ball has booked legendary DJ of the Beastie Boys, Mix Master [...]
This week, General Motors decided to pull its ads from Facebook. According to an article in The Wall Street Journal, the automaker was unclear on the effectiveness of the ads. The company couldn’t tell (and therefore, was unsure) that the money it was spending was actually moving people closer to buying a car. GM decided [...]
Rakuten LinkShare has announced significant growth through their affiliate networks around the world for the first quarter of 2012. The Rakuten LinkShare network outperformed overall e-commerce by a wide margin in the U.S. According to Forrester Research Inc., overall e-commerce is expected to grow by 12 percent in 2012, while same store sales in the [...]
Affiliate Summit Central 2012, the first Affiliate Summit in Austin, TX, kicked off with the official welcome party on May 14, 2012 with live music from The Cody Jasper Band, Sam Sliva and the Good, and FallenAsh. The first day of the conference started at an early (by Affiliate Summit standards) 7am, when registration opened [...]
This was a conference session titled Building Niche Affiliate Sites That Produce Revenue from Affiliate Summit East 2010, which took place August 15-17, 2010 in New York City. Speaker: Evan Weber, CEO, Experience Advertising, Inc. Session description: Come learn how to build exciting niche affiliate websites that produce traffic and revenue! Topics covered: site building, [...]
Email shines as a permission-based communication channel anchored by a database that captures and uses personally identifiable information. The social channels leverage built-in tools and functionality to motivate and accelerate sharing behaviors. If you can connect the two strategies you will have a potent combo that reaches a brand-aware and brand-positive audience with highly relevant, [...]
Email shines as a permission-based communication channel anchored by a database that captures and uses personally identifiable information. The social channels leverage built-in tools and functionality to motivate and accelerate sharing behaviors. If you can connect the two strategies you will have a potent combo that reaches a brand-aware and brand-positive audience with highly relevant, [...]
In politics – as with all marketing – knowing when to see the forest despite the trees could have major repercussions for a campaign. Emphasis on “when,” because in marketing, as with comedy, timing is everything. Last week, I was reminded of that after spending a long evening at home catching up with the news [...]
This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille preview Affiliate Summit Central 2012, talk about the new Dell XPS 13, and how Fort Lee, NJ cracking down on walking texters. They also talked about Eduardo Saverin being a creep, affiliate nexus tax dead in MN, writing headlines, and the most friendly [...]
Modern marketers need big data analysis. It helps us measure the return on investment on our multi-channel marketing campaign investments and make better decisions about those investments. It lets us leverage direct response and predictive analysis techniques to achieve dramatic increases in targeting precision, campaign lift, and ROI. Unfortunately, the talent required to unlock the [...]
